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By Ralph Nathan, Market Realist
In the fourth quarter, Altria Group (MO) posted revenue, net of excise tax, of $4.79 billion, which fell short of analysts’ expectation of $4.81 billion. However, year-over-year, the company’s revenue increased by 1.5% driven by growth in the smokeable segment’s revenue, partially offset by a decline in revenue from the smokeless and wine segments. Let’s look at the company’s performance across segments.
The Smokable segment posted revenue of $4.1 billion, which represents a rise of 1.9% from $3.94 billion in the fourth quarter of 2017. The revenue growth was driven by favorable pricing and lower promotional investments, partially offset by a decline in shipment volume of 4.3%. During the quarter, the cigarette shipment volume declined by 4.4%, while the cigar shipment volumes increased by 2.9%
The revenue from the Smokeless segment fell by 0.2% to $541 million. The decline in shipment volume of 1.9% lowered the segment’s revenue, which was partially offset by favorable pricing. During the quarter, the shipment volume of Copenhagen and Skoal fell 1.5% and 3.9%, respectively