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By Jon Brown, Stockhouse.com
There is a new wave of cannabis investment looming on the horizon and this is just the prologue to a much bigger story.
The untapped versatility of CBD and THC extracts means that it can be merged with practically any product, be it edible or applied to the body, such as a facial cream or deodorant.
In early December 2018, AltriaGroup Inc. (NYSE: MO), owner of Marlboro cigarettes, made a transformative $2.4 billion (USD) investmentinto Canadian medical and recreational marijuana company Cronos Group(TSE: CRON). This followed a major investment made earlier by multinational beverage giant Constellation Brands Inc. (NYSE: STZ) (maker of Corona Beer) with $245 million (CAD)into cannabis industry heavyweight, Canopy Growth Corp. (TSX: WEED).As it relates to this story, Estée Lauder’s (NYSE:EL) topical arm Origins recently made headlines when it launched a face mask that contained cannabis sativa oil from hemp.
CBD’s Impact on the Beauty Industry
By Grace Shaw, PuffinStyle.com
CBD is dominating many investor conversations right now and it’s looking hotter than ever, especially in the global beauty industry.
There was never a finer time for CBD to sashay it’s way into the world of cosmetics, hair care, and all things beauty related. It is apparent that being pro-health, high-vibe, and all natural has been steadily gaining popularity and natural products are increasingly being sought after.
People are constantly in search after products that will revolutionize their beauty regime, and companies and businesses see the value in targeting the market for women, especially a billion dollar industry like beauty and cosmetics…