CBD products have become increasingly popular in the United States after cannabis legalization and hemp growing legalization, which has dramatically increased the amount of CBD products sold in the market.

While science is continuing to show the role CBD may play in reducing anxiety and pain, it’s hard to know whether products are safe or not.

For any CBD company looking to outlive the swarm of CBD products, transparency and testing are essential to earning and keeping consumer trust. By practicing this, a company can benefit a lot; customers remain loyal, and brand protection is maintained. No consumer chooses to purchase a product that doesn’t meet recommended standards.

It is well known that CBD is under-regulated by the United States Food and Drug Administration. The lack of proper supervision makes it hard for consumers to trust that the CBD products they purchase are as potent as they are labeled to be and safe to use.

Transparency Is Key

Sadly, not all companies are concerned with the welfare of their customers. The lack of industry regulations has made it easy for businesses to thrive while selling mislabeled and even potentially harmful products.

For a CBD company to thrive in this age, it’s paramount that trust is earned through openness about the quality controls it has in place.

There must be transparency during all phases of product manufacturing, including how the hemp was grown and the CBD extracted, among other things. Ingredient transparency and accurately labeled CBD potency also play an important role in creating products with consumers’ wellness in mind.

Consumers who are fully knowledgeable about the CBD products they buy will look for particular things. They like non-GMO hemp, which is sourced locally from farms that uphold organic practices. They’re also keen on the extraction method, and CO2 extraction is what offers the best solution without using toxic solvents.

Testing, Testing, and More Testing

Testing is the most vital thing to do if you want to demonstrate a commitment to transparency and testing. Typically, before product is distributed, testing is conducted on three levels. While the hemp is being grown, it undergoes THC testing, ensuring the level of THC is at 0.3% or below. Some hemp growers might be using harmful pesticides such as glyphosate to keep pests away from their crops, but hemp is a bioremediator and can soak up whatever is in the soil, including heavy metals and other toxins. This is why CBD should again be tested after the extraction phase, which also ensure a consistent product.

Finally, consumers want to see that final testing of products have been conducted through a third-party testing facility, otherwise known as a Certificate of Analysis (COA). The COA analyzes a product for the presence of pesticides, heavy metals, and solvents, as well as verifies the CBD potency.

Final Thoughts

Consumers are being told to search for transparent companies that do adequate testing. This research is highly beneficial even for traders looking to buy white-label and wholesale CBD. Companies that embrace these values have a higher chance of increasing their revenue and establishing brand credibility.

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