People want cheap weed, and Aurora Cannabis is paying the price

Cannabis companies in Canada have long promised “super premium” products, some going as far as predicting demand for $100 grams of the plant. Canadian consumers are heading the other way, however, as Aurora Cannabis Inc. (ACB)(CA:ACB) outlined Thursday in an earnings report that revealed quarterly losses of more than C$1 billion. Aurora focused on high-grade cannabis at its Whistler facility and in specific brands under Chief Executive Terry Booth and former Chief Corporate Officer Cam Battley.

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