Lift & Co. Cannabis Expo – Friday, June 7 to Sunday, June 9 2019

Stop by the #ilLIFTstrations at the entrance of the Metro Toronto Convention centre. Inspired by a recent series on @liftandco Instagram, this is a series of Canadian artist renditions of real cannabis consumer reviews culled from, on-display in large scale portraits at the Expo. Check out Cara Vandermey’s interpretation of Sundial’s Zen Berry.


Here’s the (11) speaking engagements you’ll want to save in your event plan to get the most value from attendance.

#1 – Silent Mode: Social Media, Cannabis and Advertising

Friday, June 8 in Room 204 from 11 a.m. to 11:45 a.m.

Brands and other industry players are struggling to make sense of what cannabis-related content can and cannot be shared in organic and paid social media channels. Currently, they are receiving inconsistent and ad hoc warnings about content, resulting in a lack of clear direction around what will or won’t be approved for use. This panel addresses these topics, with the goal of finding common areas of alignment.


    • Anne Gaviola, Economics & Money Editor, VICE Canada


    • Kayla Rochkin, VP of Marketing, TREC Brands

    • Angela Blake, Partners, Bennett Jones LLP

    • Alessandra Hechanova, Manager, Digital Marketing, Canopy Rivers Inc.

#2 – Consumer Preference Trends in Edibles – All the Data You Can Eat

Friday, June 7 from 12 p.m. to 12:30 p.m.

During this session we will explore key areas of research focused on defining the ideal target consumer base across various cannabis categories using powerful demographic, psychographic and usage data.


    • Jon Kamin, Chief Revenue Officer, Lift & Co.

    • Ashley Chiu, Strategic Growth and Risk Leader & Global SMR, EY

#3 – U.S. Expansion: Executing a Go-To-Market Strategy

Friday, June 7 from 3:05 p.m. to 3:35 p.m.

Learn how Canadian licensed producers can deploy capital into the U.S. market. Learn what makes Canada attractive in the eyes of U.S. investors. What do U.S. investors want to see?


    • Eric Foster, Partner, Cannabis Practice Head, Dentons LLP


    • Greg Engel, CEO, Organigram Inc.

    • Morgan Paxhia, Co-Founder & Managing Partner, Poseidon

    • Trang Trihn, Co-Founder & CEO, TREC Brands

    • Jeannette VanderMarel, Co-Founder and President of Good & Green

#4 – The Second Coming: What’s Up For Grabs in the Consumables Market

Friday, June 7 from 4:15 p.m. to 5 p.m.

This session will address innovations in formulations, packaging and logistics, including how they’re dealing with Health Canada’s dictate that edibles and concentrates can’t be “appealing” to children.


    • Jason Moscovici, Partner & Biochemist, ROBIC LLP


    • Alana Burstein, Founder, Viv Spirits

    • John Kaye, Co-Founder & CEO, Burb

    • Peter Neal, Co-Founder, Neal Brothers Foods

    • Tyler Robson, CEO of Valens GroWorks Corp.

#5 – Bedroom Cannabis: Sex and Other Intimate Delights

Saturday, June 8 from 11:45 a.m. to 12:15 p.m.


    • Antuanette Gomez, Founder + CEO, Pleasure Peaks

#6 – CBD: Milestones, Myths and Down-Right Malarkey

Saturday, June 8 from 12:20 p.m. to 12:55 p.m.


    • Jodi McDonald, CEO, Keystone Labs


    • Dr. Ina Dubinsky, Lead Scientist, MediPharm Labs

    • Aaron Goldman, Chief Science Officer, DNALabs

    • Steven Newmaster, Director, NHP Research Alliance

#7 – Parenting & Cannabis: The Moms Weigh In

Saturday, June 8 from 1 p.m. – 1:30 p.m.


    • Aleksandra Jassem & Nikita Stanley, Co-founders, The Rebel Mama

#8 – Buds and Suds: The Future of Cannabis and Beverages

Saturday, June 8 from 3:45 p.m. to 4:15 p.m.


    • Doris Miculan Bradley,Founder, The Canadian Association of Professional Cannabis Sommeliers


    • Paloma Bentes, Head of Marketing and Product, mīhī

    • Cole Miller, Director of Cannabis, Iconic Brewing Company

    • David Pullara, Chief Marketing Officer, Hill Street Beverage Company

    • Dooma Wendschuh, Co-founder, Province Brands

#9 – A Foodie’s Guide to Edibles: Fine Dining for Fun

Sunday, June 9 from 1:10pm – 1:40pm


    • John MacNeil, Corporate Red Seal Cannabis Chef, Zenabis

#10 – Blooms for Boomers: New Retiree-Friendly Strains and Products

Sunday, June 9 from 1:45pm – 2:15pm


    • Terry Roycroft, Founder, MCRCI


    • Dr. Alan Bell, Assistant Professor in the Department of Family and Community Medicine, University of Toronto

    • Dr. Terry Lake, Vice-President of CSR, Hexo

    • Christopher McGrath, Manager of Business Development, Atlas Biotechnologies Inc.

#11 – Cannabis, Clarity and Wellness: New and Overdue Treatments and Therapies

Sunday, June 9 from 2:20 p.m. to 3 p.m.


    • Krystal Laferriere, Marketing Manager, Experion

    • Sarah Medel, Director of Patient Education, GrowWise Health

About Lift & Co.

Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF) is a publicly traded technology company modernizing the cannabis industry.

Twitter, Facebook and Instagram: @liftandco

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