This year, 49% of B2B marketers are replacing live events with webinars in response to the pandemic, according to data analytics company Statista. It’s not a pivot that’s been easy to do. Most event planners are focused on customer experience, lining up all-star speakers, and hosting in the best possible location for their demographics. If one had to choose between attending…
A consumer poll conducted by vertically integrated cannabis and hemp company Glass House Group, prior to the holidays found that a significant number of customers planned on giving the gift of cannabis. With more than 630 respondents citing flower, edibles, and pre-rolls as top choices for their holiday gifts, results suggested that cannabis gifting was among Christmas 2020’s hottest consumer trends. This pointed to…
When Harrison Stoker notices a big spike in daily sales volume at one of the 20 Dutch Love cannabis shops he oversees, he invariably gets the same explanation when he queries store staff: There was a raid that day at the illegal pot shop nearby. At Dutch Love’s Kitsilano location, for example, Stoker has noticed daily sales nearly double on…
Although Axes Smoke Cannabis opened its doors in June last year, the start was far from expected. The Toronto-based store resembled closer to a Service Ontario as opposed to a dispensary. “Management had to encourage the owner to rebrand as soon as possible, otherwise, we would have been smoked out by the competition,” notes Tatiana in an email. “We hired…
This coming year will bring major consumer-driven shifts to the hemp industry. Experts estimate that the CBD market is set to reach $18 billion by 2025 and include CBD for all uses, including topical, pet products, pharmaceuticals, and nutraceuticals. Here are some industry trend predictions I have for 2021: There will be more clean and health-conscious products. Generally, we’ve seen a shift…
Canadian stocks extended gains on Thursday, driving the country’s benchmark index to an all-time high, buoyed by expectations of further fiscal support after Democrats gained control of the U.S. Senate. The S&P/TSX rose as much as 0.9 per cent to 17,986.03, surpassing the most recent record of 17,944.06 on Feb. 20. The index has climbed four straight days, with marijuana…
Canadian marijuana company Canopy Growth (NASDAQ:CGC) will be directly active in the U.S. market inside of a year. That’s according to CEO David Klein, who is banking on the environment for cannabis businesses in the U.S. to improve markedly in the proximate future. “What we really need is some combination of SAFE Banking, a revised Cole memorandum, and a reclassification by the executive…
Ontario’s provincial cannabis retailer will soon stop carrying products that don’t meet certain sales targets and introduce a “craft designation” to boost smaller licensed producers. The strategy, which was outlined in a webinar Friday for Canadian cannabis producers, will see products sold through the Ontario Cannabis Store (OCS) be required to meet weekly sales targets consistently or face delisting from store shelves. The move…
Read entire article at Technical 420 To follow up on the first publication from a planned series of articles that are focused the global cannabis opportunity in 2021, we want to highlight the Canadian cannabis concentrate market. In our opinion, this is an under-appreciated vertical of the Canadian cannabis market that has substantial growth prospects. Following the legalization of cannabis 2.0…
The global cannabis industry has grown massively since its birth. Cannabis processing is currently being done in large factories. The FRITSCH team in the lab. Photo courtesy of FRITSCH Inc. Unfortunately, even with the progress made, machinery for processing is often made without consideration for the specific materials being processed. At the moment, the consensus on processing cannabis is that it requires…
Clearly, for millions, a brief glance in the rear-view mirror for 2020 is best left as just that…a glance. It had been, for more than nine, long months, one of the most challenging years in recorded history. The COVID-19 pandemic, it’s path of destruction in lost lives, displaced workers and students, along with a myriad of bankrupt industries has continued…
“This is just another way for a celebrity to leverage their own brand equity and to be crass to make money,” according to one industry insider. This year, the cannabis world has welcomed so many famous people. Some decided to become part of the industry as brand ambassadors, while others launched their own brands. Musicians, actors and athletes have expressed…