Analyst Coverage

Data Can Play a Huge Role in Accelerating Your Cannabis Business’ Growth

People often categorize particular talents or behaviors as “right-brain” or “left-brain” thinking. Individuals who are right-brained lead with intuition and creativity. People often describe them as free thinkers. On the other hand, left-brained people are thought to be more quantitative, analytical—the data heads.  While there’s some truth to where certain brain functions lie, scientists also know that reasoning and creativity…

Designed to Grow: Creating an Optimal Indoor Facility

Cultivation, one of humanity’s oldest crafts, is undergoing radical transformation. And it has cannabis grows to thank for it.   The roots of farming go back more than 12,000 years as hunter-gatherers established agrarian communities to centralize food production, sharing the work and harvest. Naturally, these early societies recognized that certain crops grew in abundance in certain climates and cultivated those crops…

Breaking the Grass Ceiling: What Issues Women Executives Face in Cannabis

As the inspiration from the first female Vice President grows, women are motivated to empower themselves and do even more amazing things than ever before. In celebration of this historic event, The National Cannabis Industry Association and the Women’s Inclusion Network by Arcview jointly released a set of five cannabis-related white papers that outlines the different challenges women executives face in the cannabis industry. …

How Cannabis Brands Should Market to Gen Z and Millennials

Gen Z and Millennials are typically a marketer’s worst nightmare, especially those working within the cannabis sector. Not only are these the hardest-to-reach generations, but they also love to hang out on social media platforms such as Instagram and TikTok, just two of many platforms that ban paid cannabis advertising. Yet, marketers cannot take Gen-Z and Millennials lightly since, combined,…

London cannabis company Indiva secures $22M investment

Cannabis company Indiva has secured a $22-million investment from an Alberta pot producer wanting access to the London firm’s product offerings. Sundial Growers, an Alberta-based licensed pot producer, is lending Indiva $11 million and also buying $11 million in Indiva shares to give the Alberta firm more access to the lucrative edibles market, the companies said.   “Our core business…

4 Ways Weed Shops Can Keep Their Customers Coming Back

Maine officially rolled out adult-use cannabis sales last October. Arizona, New Jersey, South Dakota, Montana, and Mississippi are all on track to open up shop soon, creating a greater likelihood that we’ll see more cannabis dispensaries across the U.S. sooner rather than later.  According to Zendesk’s Customer Experience Trends Report 2020, “nearly three out of four customers (74 percent) feel loyal to…

5 Early Cannabis Industry Trends To Watch In 2021

Cannabis concentrates of all kinds have been growing in popularity, but last year, rosin rose to the top. This year, we expect solventless cannabis to get even more famous. Every year, there are always so many exciting things to look forward to in the cannabis industry. This year is different. Because COVID-19 affected the industry in unexpected ways in 2020, having a new…

Edibles Outperform Cannabis Industry Growth in 2020

The COVID-19 pandemic has caught the world completely off guard. It changed the way everything works, and it made a significant impact on most industries all over the globe. The cannabis industry also saw some massive changes due to its impact. Millions of people entered a lockdown, which led to huge shortages in cannabis supplies as sales increased by 54%. That includes sales…