Canopy Growth’s Plan To Conquer The World’s Biggest Market

Canopy Growth Corp. (CGC), the first cannabis company to list on the New York Stock Exchange and now with a $13.6 billion market value, is positioning itself to conquer the U.S. Now that Canopy is a leader in the Canadian market, “they are now using the $4 billion in cash they got due to Constellation to get a route to control in the world’s biggest market,” according to Jefferies analyst Owen Bennett, as outlined in a detailed story on the company’s strategy in MarketWatch, as outlined below. To be sure, Canopy’s strategy of sacrificing profits to invest heavily in growth is facing a major test. The challenge the company faces in executing in both the Canadian and U.S. markets is illustrated by its latest mixed quarterly earnings report.