Canadian cannabis industry superstar will join the July 2019 trade show in San Francisco

San Francisco, California – The first-ever Cannabis Drinks Expo, set to take place on July 25, 2019 at the South

San Francisco Conference Center, will feature as a headline speaker prominent cannabis industry executive Bruce Linton, Chairman and CEO of Canopy Growth Corporation, the largest producer of marijuana in Canada. The event will bring together producers, manufacturers, brand owners, distributors and retailers within the fast-growing North American cannabis industry.

The Expo will be the first time that drinks producers, manufacturers, brand owners, distilleries and brewers come together and collectively look at ways they can also benefit from legalized cannabis. Access, analyses and implement ways they can both individually and together take advantage of what is effectively a new major consumer goods market.  There are also significant health and safety concerns around “ingestibles”, the word Mr. Linton uses when referring to this category.

The addition of Bruce Linton to the speaker panel of the Cannabis Drinks Expo highlights the importance and influence of the Canadian cannabis industry within North America. In June, Canada became only the second nation in the world to legalize recreational marijuana by passing Bill C-45, also known as the Cannabis Act. It should be noted that sale of cannabis-infused beverages will not be legal in Canada after the October 17, 2018 effective date of the legislation,  nor will the sale of any edibles, vapes or concentrates.  Health Canada has committed to the Canadian federal government to launch an initial set of health and safety guidelines for “ingestibles”, the word Mr. Linton uses when referring to this category, no later than one year after the launch date.   This delay has apparently not deterred Constellation Brands, one of the world’s largest beverage manufacturers, to invest $4 billion into Canopy now.  At the Cannabis Drinks Expo, Linton will speak about the future perspectives for the North American cannabis industry, based on his own experience of leading one of Canada’s top cannabis industry companies.

“We are extremely excited that Bruce Linton will be joining us at the inaugural Cannabis Drinks Expo. His insights about the future of the industry are extremely important and valuable,” said Sid Patel, Founder and CEO of Beverage Trade Network, which is organizing the event.

Linton joins a number of other high-profile speakers that have already been announced for the 2019 Cannabis Drinks Expo, including Warren Bobrow, mixologist, author and journalist; Omar Figueroa, founder of the Law Offices of Omar Figueroa and cannabis law expert; and Alex Howe, Co-Founder and COO, Rebel Coast Winery.

Together, these speakers will outline the key factors impacting the cannabis industry within the United States, focusing on the political, legal and medical factors behind the rise to prominence of the industry – as well as the challenges and opportunities that lie ahead. One major theme of the event will be the crossover appeal of cannabis with the much larger alcoholic drinks industry, as well as the relationship between the U.S. and Canadian cannabis industries.

To help bring these themes and trends to life, the Cannabis Drinks Expo will also include an active trade show floor where new and upcoming cannabis drinks producers and manufacturers can meet face-to-face with brand owners, distributors and retailers. The tagline for the upcoming July 2019 event is “Cannabis Is the New Category,” and speakers such as Bruce Linton are particularly well positioned to describe the exciting developments happening within the industry.

The Beverage Trade Network (BTN) is a producer of competitions, conferences, expos and trade shows for the alcohol beverage and cannabis industries around the world. BTN is the alcohol beverage industry’s leading network, and is committed to helping importers and distributors find new suppliers from all over the world. BTN hosts events in London, New York and San Francisco, including the highly acclaimed International Bulk Wine & Spirits Show (London and San Francisco), the London Wine Competition (London) and the USA Trade Tasting show (New York).


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