Aurora Cannabis Enters Partnership With UFC to Advance Marijuana Research

is stepping into the octagon with mixed martial arts federation Ultimate Fighting Championship to partner on a “multi-year, multi-million dollar, global partnership” that will look to better understand the relationship between CBD products and athlete wellness and recovery. The research will be conducted at the UFC’s Performance Institute in Las Vegas, where more than 400 athletes over the past two years have been studied. “Since the day we opened the Performance Institute, our primary goal was to offer UFC athletes the best possible training, nutrition, and recovery services,” said UFC President Dana White.