Ascend Wellness Holdings Expands Leadership Team With Strategic New Hires

Multi-state operator adds experienced industry experts to growing team as operations expand across the U.S.

Boston, MA (November 26, 2019) – Ascend Wellness Holdings (AWH), a leading multi-state cultivator and retailer, has announced it is expanding the leadership team, adding three veteran professionals in cultivation, administration and marketing. The new hires bring a wealth of experience to the growing AWH team as the company continues to expand operations into key states east of the Mississippi.

“We are extremely excited to welcome these best-in-class individuals to Ascend Wellness Holdings. All three bring an incredible base of knowledge and a strong successful track record to our team,” said Ascend Wellness Holdings Founder and CEO Abner Kurtin.

Frank Mancinelli joins AWH as Vice-President of Cultivation Operations. This seasoned cannabis cultivator brings more than 20 years of experience in building award winning brands from cultivation, processing, packaging to sales and development. Mancinelli has worked for many industry leaders including PharmaCann and most recently as a Regional Director of Cultivation for Curaleaf Holdings, Inc. Mancinelli will manage all AWH cultivation operations throughout the U.S. to produce the highest quality cannabis products on the market.

Leah Heise brings a versatile cannabis industry resume to AWH and becomes the company’s new Chief Administrative Officer. Heise, a license holder of a Maryland dispensary operating under the Mission Dispensaries brand, led the professional networking organization Women Grow as its CEO, and was the first Chief Experience Officer in the cannabis industry with 4Front Ventures. Leah’s knowledge and expertise is sought after and regularly featured in print media, television, and radio as a cannabis industry expert.  Heise will use her vast experience to streamline the administrative, legal, human resources and compliance departments of AWH.

Kerry Bohm joins AWH as its new Vice-President of Marketing. Bohm is a globally-engaged, highly-collaborative marketing leader with proven ability to shape and guide brand strategy, product innovation, and holistic marketing. She brings 15+ years of beauty and fashion industry experience including successfully building brands and leading disruptive creative, marketing, and product campaigns with partners including Sephora, Ulta Beauty and QVC. Bohm will manage the AWH overall marketing strategy for the rapidly expanding cannabis brand, lead the development of innovation strategy, brand portfolio strategy and manage the product development process.

“Frank, Leah and Kerry are the kinds of innovative thinkers we want leading our team as we continue to expand into new U.S. markets.  We will continue to seek out and develop the best individuals from both inside and outside the cannabis industry as our brand grows,” added Kurtin.

Ascend Wellness Holdings is a market leading, vertically integrated operator with assets in Illinois, Michigan, Ohio, Massachusetts and New Jersey. AWH is breaking down traditional walls in the cannabis marketplace to create a unique, in-store customer experience and providing exclusive brand partnerships. AWH owns and operates state of the art cultivation facilities, growing award winning strains and producing a curated selection of products with effect-based categorization.  AWH operates under the brands; Illinois Supply and Provisions (formerly HCI Alternatives), Ohio Provisions, Michigan Supply and Provisions.

The company will open two new dispensaries in Battle Creek and Detroit, Michigan this winter and just recently launched, in Illinois and Michigan, its exclusive Ozone product line. Inspired by the rich history of heirloom strains and exotic new blends, Ozone vapes are crafted with utmost care for an elevated experience.

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