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LEAMINGTON, ON , Sept. 20, 2018 /CNW/ – Aphria Inc. (“Aphria” or the “Company”) (TSX: APH and US OTC: APHQF) today announced they have signed supply agreements with official distributors in all ten provinces and one territory to provide high-quality, branded cannabis products for the adult-use market across the country come recreational cannabis legalization on October 17 th.
With 28 days to legalization, Aphria has already begun shipping initial product orders to ensure an extensive range of products from the Company’s expanding portfolio of adult-use brands will be available to consumers on October 17. Aphria’s recreational brands Solei and RIFF will also be available through online and in-store retailers in all markets. Premium B.C.-bud from Broken Coast will also be available in most markets.
Each of Aphria’s brands have been carefully developed to meet the needs and interests of distinct consumer segments. Two additional adult-use brands will be available on October 17 th, expanding the Company’s offerings to a wider consumer market, including the value-conscious and conventional user.
“Aphria is not only ready to serve the immediate demand for recreational cannabis on October 17 , but we’re also getting ready for the long-term evolution of the industry” said Vic Neufeld , Chief Executive Officer of Aphria. “We’re actively working on new product categories and product innovations, with a focus on understanding different consumer behavior and preferences, to ensure we’re leading wherever the market is going.”