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https://420intel.com/articles/2020/12/04/most-cannabis-brands-dont-understand-their-customers

Now more than ever before, brands across all industries are attuning to the fact that an in-depth understanding of their audience’s interests and lifestyles is key to robust sales and longevity. The cannabis industry posted that message loud and clear this year, with one online cannabis marketplace, Jane Technologies, Inc. (which partners with over 1,600 dispensaries and brands across 33…

CannabisNewsBreaks – MCTC Holdings, Inc. (MCTCD) Announces Efforts to Advance Cannabinoid Delivery Science via Polymeric Cannabinoid Nanoparticles and Nanofibers

MCTC Holdings (OTC: MCTCD, MCTC) on Monday announced details on its efforts to advance cannabinoid delivery science via polymeric cannabinoid nanoparticles and nanofibers. According to the update, the company is collaborating with two Contract Research Organizations (“CRO”), which continue to make advances in both cannabinoid nanosciences and toward productization of these and related technologies. MCTC plans to market and license…

Tidal partners with hockey union on cannabis products, education

Tidal Health Solutions Ltd. has been named the exclusive supplier of medicinal marijuana and related education for the Professional Hockey Players’ Association (PHPA). The union represents current and former athletes within the American Hockey League, the professional rung just below the National Hockey League, and the ECHL, formerly the East Coast Hockey League. The certified union represents more than 1,600…

How this Vancouver company’s plan to be a game-changer hinges on human trials of cannabis vapes

Looking within and without is essential in the cannabis industry, whether a company is setting its sights on improving user experiences, identifying potential foreign markets, cementing its position at home or trying to figure out what makes for fair compensation in an ever-evolving sector.         Nextleaf Solutions starts human trials of cannabis vapes   The amended research…

Canadian cannabis market continues to grow, with Ontario nowhere near retail store saturation: Brightfield

Retail served as the main driver of a 118 per cent increase in Canada’s recreational cannabis market last year, with the much-anticipated rollout of stores in Ontario quickening its pace and Alberta witnessing steady growth. “The opening of retail outlets drove growth in 2020,” notes a new report on Canada’s recreational weed market from Brightfield Group, a consumer insights and market intelligence…

420 with CNW — New Poll Finds That 75% of Americans Support Legalization of Marijuana

A survey conducted recently by The Hill and HarrisX found that three in four voters in America support either letting individual states decide on policies governing cannabis or legalizing cannabis nationally. The survey interviewed 1,882 voters between March 24 and 26, and shows just how much public opinion has shifted; the majority of Americans now support the end of federal…

Grapefruit USA Inc. (GPFT) Staking Claim in Cannabis History with Game-Changing Topical Cream

In an industry projected to reach $41 billion by 2025, Grapefruit is ideally positioned with disruptive topical cream Hourglass cream solves the problem of THC, other cannabinoids not being easily absorbable through the skin Proprietary system features patented microsized particles that deliver THC, wide range of cannabinoids through skin directly into bloodstream The cannabis industry is gaining steam, with recent…

This Is Why Investment in Cannabis Tech Is at Its Highest Level since 2019

People used cannabis in large numbers during the height of the lockdowns caused by the pandemic. Investors, including big-name celebrities and well-known venture capital funds, are banking on that trend to continue as the pandemic lessens its hold on the country. The interest in cannabis became apparent the moment lockdowns began as long lines formed at dispensaries. Many governments named cannabis…

This Surprising Projection Shows Why Big Tobacco Is Moving Into Cannabis

Cannabis companies haven’t made many deals outside of its own industry, but a couple of the more notable ones have involved tobacco. Altria (NYSE:MO) invested $1.8 billion into Cronos Group (NASDAQ:CRON) back in 2018 to take a 45% stake in its business. And last month, British American Tobacco (NYSE:BTI) invested roughly $176 million in OrganiGram Holdings (NASDAQ:OGI), which represents a 20% stake in the cannabis company. Not only is the cannabis industry…